BULLDOG GIN CELEBRATES THE ENTREPRENEURIAL ATTITUDE TOWARDS LIFE WITH INSPIRING NEW DIGITAL STORYTELLING SERIES
In a world where pre-determined routines and expectations are constantly present, our innate drive and entrepreneurial curiosity risks being left unheard.
However, BULLDOG – the contemporary and premium London Dry Gin – is sharing its own story of how it broke from convention to take a bold beginning and forge a different space in the gin category, to inspire others to listen to their inner drive.
BULLDOG was born from an entrepreneurial ambition to create a gin with a difference. Refined and modern, BULLDOG Gin has a daring botanical balance and bold presence with an iconic black bottle. The bold black bottle serves more than a standout aesthetic, protecting the premium liquid inside it that contains a harmonious selection of twelve exotic botanicals, including White Poppy, Dragon Eye and Lotus Leaf. True to the vision and bold attitude of BULLDOG London Dry Gin’s founder, the unique botanical blend balances out the essential juniper berry to achieve an unexpectedly smooth finish that pushes the boundaries of traditional flavour norms.
Continuing as a trailblazer for taking bold beginnings, BULLDOG has launched an inspirational new digital storytelling series to champion the entrepreneurial attitude towards life. The campaign kickstarts with compelling short films that follow the impactful bold beginnings of different protagonists including a musician, street artist, fashion designer and photographer, as they embrace the chance to express themselves in a way that stays true to their authentic self. The upbeat and dynamic short films are captured in black and white in a direct nod to their reflection of BULLDOG’s brave and magnetically courageous personality that was born from its own bold beginning.
The short digital films feature the bold beginnings of musician Lady Du, fashion designer Wanda Lephoto, street artist Farai Engelbrecht and photographer Young Stilo. Each protagonist shares their experiences of following their inner drive to break away from the routines they were in and begin a new and passionate venture that would go on to define them.
Fashion designer Wanda Lephoto describes how he began thrifting and selling secondhand suits to people starting their first jobs. This is where he found his affinity for fashion design. Now, Wanda Lephoto’s distinct aesthetic is well established within the fashion industry. Wanda comments on his beginnings, explaining;
You just have to start, regardless of where it takes you. Not everything happened as I had dreamed, but it started to shape itself and I started to create my visual identity.
BULLDOG Gin is available in 750ml and has a suggested RSP of R339,99. BULLDOG London Dry Gin is sociable, and best enjoyed when drinking responsibly. To discover more about how BULLDOG is supporting Bold Beginnings, search #BEGINBOLD and follow @BULLDOG_Gin.
Enjoy BULLDOG Responsibly
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